.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has actually onboarded Indian cricketer KL Rahul as a label ambassador and a capitalist in the provider, it provided ETRetail.Without disclosing the precise percentage of stake the cricketer has actually taken, the business stated it is actually a significant and calculated investment.This partnership strives to make use of KL's huge popularity, especially among youth and exercise lovers, to broaden Boldfit's reach into low compertition markets and also demographics all over India.Sharing regarding the brand name's development plannings, Pallav Bihani, founder and CEO of the company stated, "Our experts are going all-in on extending our activewear and also shoes groups, which are actually readied to redefine the fitness market. These sections are our potential development motors." Currently, physical fitness and also doing yoga devices steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand attained a revenue of Rs 73 crore. With important projects and this partnership, the brand aims to connect with a revenue of Rs 500 crore by FY26. Founded in 2018, it presently serves over 1 crore consumers every year and targets to expand this range to 5 crore with this relationship. Additionally, it is actually boosting its supply chain facilities to ensure swift shipping and also constant item availability.Looking ahead, the D2C startup anticipates an eruption in online web traffic, social media sites engagement, and much higher purchases across our main classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
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